Popeyes and Chick-fil-A are locked in a fried-chicken feud after Popeyes debuted a new chicken sandwich. Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. ... y’all good? DT: Many tweets are able to gain a lot of attention, but off the internet, how do you determine whether a strategy has been successful? Creatives talk mental health recovery for the winter. Popeyes lovers, who had already been rallying around the new sandwich online, quickly labeled the tweet a subtweet. In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. the Popeyes tweet read, in response to a Chick-fil-A tweet that read, "Bun + Chicken + Pickles = all the <3 for the original." Twitter exploded with likes, retweets, commentary, and memes. A mid the butterfly effect of Popeyes’ seemingly-inconsequential Twitter roast, the fried chicken chain has yet to comment on anything other than its chicken breast shortfalls, though the “Y’all good?” tweet that started it all was arguably less direct. Popeyes responded, quote-tweeting Chick-fil-A's tweet and adding, "y'all good?" For a limited time, those looking to score some of these mysterious famed chicken bites can do so with free delivery! Whatever you think, it seems as if the world will forever have a special love for the Popeyes Chicken Sandwich. Chick-fil-A, feeling the heat from us as a competitor, led to the insecure sub tweet. So when we tweeted this, we were like, “Let’s see if it outdoes our best-performing tweet. When Chick-Fil-A sent out that Tweet, it backfired. tweet at Chick-fil-A on August 19, 2019. The interaction caught people’s attention and went viral. Advertisement In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” They took something that we as a brand saw (as a) competitive moment and they made it a cultural moment. If successful there, Popeyes may very well establish itself as a fast-food empire, rivaling McDonald’s and Wendy’s. Popeyes Ignited the Chicken Sandwich War 1 Year Ago Today. After Popeyes' initial tweet, Chick-fil-A days later took a subtle dig at them, crowning its version of the chicken sandwich as the "original." Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. Within days of Popeyes' tweet, every … “Y’all good?”. Because word travels fast in the digital age (one might even say instant), other countries have taken an interest. That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. Y’all good? (Another) point we made was that black Twitter made this pop. This web site is controlled by a third party and is not affiliated with Popeyes or its parent company, Popeyes Louisiana Kitchen Inc. With Brazil voting the sandwich No. Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. read the Aug. 19 tweet, a response to a Chick-fil-A post hyping its own chicken sandwich. "Y'all good?" Posted: Aug 21, 2019 / 02:51 AM CDT / Updated: Aug 21, 2019 / 03:27 AM CDT. It only brought attention to the sandwich. Site design ©2011-2020 Texas Student Media. Take a short trip back in time with me to Aug. 12, last Monday. All RIGHTS RESERVED. Brown sat down with The Daily Texan to discuss her experience working on the twitter account. The tweet went viral and Popeyes chains were scrambling to serve up as many sandwiches as possible. You have Chick-fil-A, who is known to be more conservative. The fried chicken chain had 107,229 followers as of Aug. 18, compared to Chick-fil-A’s 1,026,039, according to data from Thinknum. Dipsea is turning women on, Barry Jenkins proves a career as a Black director is more than possible, Why Loyalty Above All is the next great thing in sports and entertainment, Survival of the flyest: Black-owned boutique talks outlasting the pandemic. Trending News All of life’s problems can be solved by buying. The chain posted the viral "... y'all good?" On Monday, Popeyes responded "y'all good?" Chick … On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. They’re anti-LGBTQ. And just like that, the so-called “Chicken Sandwich Wars” had begun. Popeyes spent two years developing its $4 chicken sandwich. DT: What was your response when you realized the tweet had gone viral? Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. "Y'all good?" Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. And while we thought the feud was finally dying down (i.e. "Y'all good?" Popeyes swiftly swooped in after the flub to mock its fast food competitor. That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. Why do you think Popeyes’ campaign stood out amongst other restaurants online? read the Aug. 19 tweet, a response to a Chick-fil-A post hyping its own chicken sandwich. Tweet. AB: Tweets and social don’t always translate to sales. The product is good, but the brand is not as favored among people. Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. AB: We look at our social performance report every month. Popeyes quote-tweeted the tweet, adding: "... y'all good?" AB: For me, the unexpected thing was that we sold out two month’s worth of product in like a week. A lot of trends are taken from black Twitter, and then taken to other platforms (and) brands (and) communities (who) are not black. As a result, the sandwich wars began. … y’all good? We weighed heavily on that because a lot of times black Twitter does not get the credit they deserve for all the moments that they make happen. Eight days later, the chain was sold out. Who are the creatives behind Future’s most toxic moments? AB: The hype was organic. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. https://t.co/lPaTFXfnyP — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Neither is bad, but neither is as good as the Popeyes sandwich. There no shortage of videos online battles breaking out because of the coveted menu item. Likewise, they have been introduced to China. Email editor[at]dailytexanonline.com, Q&A: ‘...y’all good?’: The social media strategist behind the viral Popeye’s chicken sandwich tweet. 1 on their most popular petition site, Queremos, demand is undeniable! Here's How It's Celebrating. Eight days later, the chain was sold out. I really don’t think that’s happened (before). At its peak, between August 17 and September 1st of 2019, 338,000 online conversations sprung up concerning the ‘wich. On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. And then it introduced the product in August of last year to little fanfare, though tests were successful. All images and content ©Texas Student Media. The tweet’s laid-back tone and southern twang stood in contrast to Chik-Fil-A’s conventional attitude. Popeyes replied to Chick-fil-A's tweet, saying: "... y'all good?" For one, it’s the crunchiest, crispiest fast-food chicken sandwich out there. Popeyes and Chick-Fil-A start Twitter war over who has the better chicken sandwich Local News. Popeyes started off with roughly a tenth of Chick-fil-A’s Twitter followers. It was a fast-food phenomenon like few else. Canada has just recently tested out the chicken sandwiches in their locations. Email webmaster[at]dailytexanonline.com, Comments about articles or images? Really, just two words. Popeyes' sly show of sympathy for the competition, people were willing to wait in line at the drive thru for over half an hour, only to find their local Popeyes had sold out of chicken sandwiches (via Twitter). Wedding photography horror stories that will make you laugh, cry, and love, 5 photographer horror stories that will make your skin crawl, Are sexy audio stories the new wave? And memes ( i.e while we thought the feud was finally dying down (.... 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